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Media Dog is comprised of a talented and dedicated group of individuals who have complementary areas of expertise. Together, we have the skills and perspectives to offer value to clients across the spectrum ... from web and application development to design and communications. We believe that it takes a balanced approach to build any successful solution and a project benefits greatly when it is examined from every angle. We apply well-reasoned strategy, ease-of-use, powerful features and engaging design to every project we undertake. Learn more about the core competencies that are critical to Media Dog's success by selecting an item to the left. |
Media Dog Productions helps you establish your online objectives and make sure they fit into your overall marketing and information technology strategies. We find the tactics that integrate so your interactive efforts seamlessly support your business. We truly believe that a company's Internet presence should function as the hub of all marketing activities. There's only so much you can say in a print ad or a 30-second television spot. Eventually, you run out of air time or space on the page. Something as simple as a link to Internet presence can help extend the reach of a campaign. And that only considers the importance of the web from a marketing perspective. There is added power in developing web-based applications that improve business processes and improve access to information. With over a decade of experience, the senior partners at Media Dog can advise you of how to generate the best return on your interactive investment. While the online arena is constantly evolving and the possibilities continue to expand, we have the experience to know what works best. This all adds up to an opportunity to reach your customers and clients as never before and build useful and engaging online experiences. We can help guide the way. |
The Media Hub
The Internet has matured to a point that it is being embraced as a brand building tool capable of delivering targeted, immersive user experiences and this is reflected by the marketing budgets of the largest companies increasingly flowing online. Higher bandwidth has increased the average time audiences spend online compared to other media. |
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Media Dog extends the power of information by developing custom applications that work overtime. We take a user-driven approach and look at each application from its business and strategy perspectives. In order to take full advantage of the web environment, one must first understand the power and flexibility provided by web applications. Online applications work around the clock, transforming your website from a passive brochure into a sales, marketing and customer retention tool. We design and build web-based applications that save time and money while improving interaction with clients, employees, suppliers and business partners. A successful application is effortless to use and presents features in ways that empower users, streamline processes and solve problems. Whether you're guiding a user through the sales cycle or supporting them in a long-term relationship with your product or service, an online application can ensure they are served the right information at the right time. Our extensive experience in web strategy and design have placed us at the forefront of developing web-based applications. We have a competitive edge in knowing what works — and what doesn't. We help clients develop time and cost-saving business processes and efficiently translate business practices into best-of-breed applications using the latest and most effective Internet technologies. We also have proven experience migrating existing infrastructure and expanding it into an increasingly pervasive online environment. The majority of our interactive solutions employ some degree of ColdFusion. Whether it's scalable and modular web sites that create design and content management efficiencies to custom web-based business reporting applications, we work to individually assess client needs and determine what combination of technology makes sense to help them achieve their business objectives. ColdFusion allows our developers to build powerful and feature-packed Internet applications with shorter development schedules and less code compared to other programming languages. |
Certified Macromedia ColdFusion Developer
Media Dog's ColdFusion development expertise helps us create better experiences for your users, streamline business processes and enrich our clients' online marketing efforts. |
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Media Dog's interactive experiences anticipate user problems and solve them proactively, merging the needs of your users with the needs of your business. The Internet is a user-driven, task-oriented medium and great experiences are built around around an individual's unique needs. Interaction design uses organization and navigation techniques to create intuitive, consistent cues for moving around within an interactive space. It integrates business strategies with user requirements to generate solutions that help users accomplish goals, such as finding relevant content, purchasing products or completing complex forms. Most sites rely on standard layout and presentation formats that are predictable and simple to use. This does not mean that we have to sacrifice unique, original and compelling design. In fact, we are not afraid to break the mold every now and then since some sites call for experimental navigation flows that capture a person's interest and inspire them to explore deeper. It's all about understanding the end user and how to help them best achieve their goals. And no two solutions are exactly alike. |
A blueprint for success
Information architecture is the foundation upon which all aspects of a website are built - form, function, navigation and interface, interaction, and visual design. Initiating the IA process is the first thing we do when designing a site. |
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In addition to making you look good, graphic design solves problems, provides orientation and evokes emotions.
To be truly effective, design has to match who you are, what you represent and where you're going. That's why Media Dog works hard to find a unique voice for our clients. We take the time at the outset to take a hard look at not only what our clients need, but what our clients' customers need. In order to create true value for our clients, we design solutions that are useful, usable and engaging. We balance this with creating work that matches the mood of your brand and elicits a positive response from your customers. Motion DesignAn increasingly integral part of interactive design that adds life, distinctiveness and interest, motion design is a core competency in Media Dog's toolkit. As bandwidth continues its upward progression, the web is increasingly used to create immersive user experiences. Macromedia Flash, the primary tool for motion design online, allows us to add interactivity, interest and freshness. Used gratuitously however, motion design can impede a user's progress and can leave them frustrated. We have the experience to know what works — and what doesn't. Identity DesignAt the core of every strong brand is a clear identity. Media Dog Productions has developed comprehensive brand identities for numerous clients including logos, business stationary packages and print and interactive communications materials. We also have experience working with some of the most recognizable brands in the country, providing continuity to convey their brand values within new and innovate structures. |
Design is so simple, that's why it is so complicated.
Paul Rand |
No matter what type of project is at hand, Media Dog's usability engineering expertise is at the core of our development process. A technology product must first be easy to use or it will be quickly abandoned. We apply our expertise and experience in usability engineering to develop user interfaces for web-based applications. We also focus on creating user profiles for every website that we build--examining what a user needs to do and accomplish Effective usability engineering is critical for ensuring the success of your technology project. We offer usability engineering services so your company can enjoy the benefits: increased sales, increased brand loyalty, improved organizational productivity, and decreased support costs. |
What good is a tool if you can't understand how it works? |